Notes on voice, expertise and being understood

Finding My Way Back to Writing

In 2015, I emailed an award-winning author after meeting her at a book reading, and her reply devastated me. I hadn't expected a response at all. I was in uni and finding it hard to go to class. I didn't really understand why. But I could find solace in my writing, the way I had since secondary school, filling little Ankara-wrapped notebooks and passing them around to my friends for their opinion. I actually had peop…

Ghostwriting Is a Partnership

Having a book makes ghostwriting for you this much easier. The thing I sometimes come up against when working with clients is that they don't always understand it's a partnership, not at first anyway. Having me on retainer doesn't mean I think for you. If I did that, I'd be inserting my personality, and I promise you don't want this weird, culture-infested brain vomiting all over your LinkedIn with quotes from whatev…

Your LinkedIn SSI Score

Your LinkedIn SSI score probably isn't something you've checked. LinkedIn calculates your Social Selling Index from four things: - Your professional brand on the platform (profile clarity + what you publish) - Whether you're finding and connecting with the right people - How you engage with relevant posts and conversations - Whether you're building trust with the decision makers in your network People talk about hook…

Post Less

Your goal this year should be to post less. Hear me out, it's not that you don't have a lot to say, in fact if you're like me you often have way too much to say and you're not sharing the half of it. We have this client at Brandspire Digital Limited and when I met with them at the beginning of the year, I told them I wanted to go down from 5 posts a week to 3. Not just that but I eked a commitment from them to intera…